Teaching Equine massage to students with a unique, “best you can buy” program is quite a challenge. Not everyone understands what is involved and how much of an impact the art has on the welfare of horses. Not everyone felt a need for it.

Help was needed.

We entered in when class participation was not on target. They had 92 likes on Facebook and failed with Google Ads like we see many small businesses doing.

The goal was to get more students.

PixelSpark began Facebook ads, targeting globally and grew likes from 92 to 6,060 in 9 months. Ad focused on growing page likes at first and then moved to website conversions. We wanted to build demand and educate the market. Once we got a solid base developed, we moved to translating that to the classroom.

Today, classes are now filling up as applications flood inward.